Click Competitions
Introduction
Click Competitions is a prize competition, that has been operating since 2020. They offer similar prizes to other competitions: Cash, cars, and other miscellaneous prizes.
Key Information
- URL: www.clickcompetitions.co.uk
- Organiser: CLICK COMPETITIONS LIMITED
- Parent Company: WINVIA ENTERTAINMENT PLC
- Type: Competitions & Prize Draws
- Prizes: Cash, Cars, Motorcycles, Other Prizes
Review Summary
Click Competitions is one of the biggest competitions in the UK, and they have also been (apparently) at the very forefront of developing the Voluntary Code of Good Practice for Prize Draw Operators. While this does sound great, unfortunately it’s less so once you realise that they don’t even practice what they preach.
Despite the somewhat hypocritical stance on how good competitions should be acting, they are still a fairly decent competition in terms of the prizes they have, how (some) draws are performed live, and how they showcase their winners.
However, as they push their Instant Wins competitions ridiculously hard and with great urgency – it’s more than clear that they are here to just churn money for themselves and the parent company. This is also very apparent due to the complete lack of philanthropy by the company.
Click Competitions could be a competition potentially worthwhile entering, as long as you don’t mind the type of business you are supporting. And even though there are no major sticking points with the competition itself when compared to other competitions… Currently, I cannot recommend them as they score a Real Score 6.3 out of 10.0.
If you wish to learn more about how I’ve calculated the Real Score for Click Competitions, please see the below sections!
Real Score
While most of the basic information about the draws is accessible, there isn’t an easy way to tell what the odds are, as the information is presented on numerous different places on the pages, and is designed in such a way that you are able to enter the draws without actually seeing how many tickets were sold – as this piece of information is presented so far down in the page.
Below is how the website looks like on my full screen at a resolution of 2560 x 1440. If I didn’t scroll down further than the main view of the competition – I wouldn’t be able to see how many tickets have been sold – but rather only how many tickets in total are available (more on this on the ‘Bonus’ section).
If we take 7days Performance as an example, you are able to see all the information easily in a concise area before you select the tickets – and only after the key information you are able to choose your tickets, and then checkout.
Another example: Even though on Rev Comps you are not able to see the amount of tickets sold right away on the main view of the prizes, you still always need to scroll down before you can buy the tickets. So, in effect you ‘have to’ at least see all the relevant information before purchasing the tickets for a draw. And in a way the way Rev Comps shows the content might be actually even better than the most of the ‘good’ competitions as we tend to only focus on a few things at a time.
But on Click Competitions? You can possibly add tickets to basket without ever seeing how many tickets have actually been sold.
Also, while there is an email address at the bottom of the footer, there aren’t any real details of the company easily visible. If you click through “Contact” – it’ll just direct you to a contact form.
Finally, as the very first image on the top of the page it says “Trustpilot” – but this just links to the main page of Trustpilot, rather than the Trustpilot profile of Click Competitions. Which is a bit strange, but might just be a mistake. And on a closer look, it does look like it’s some kind of an error / fallback feature for Trustpilot.
Whatever the reason is, it doesn’t help you view Click Competitions’ reviews on Trustpilot.
There is a winner’s section available on the website, and it is a very polished one. You are able to see the previous winners’ pictures (not sure if that’s all of them, but plenty to prove that they do indeed have real winners), but additionally the winning ticket numbers, and the full name of the winner.
As for the process, Click Competitions does some live draws using a similar system to other competitions where they just pull up a list on screen with the ticket numbers and the names of the entrants, and then perform the draw using a random number generator – and these can be seen on their Facebook Page at least under Live videos.
Although this is ‘good enough’ for a legitimate draw process, I do prefer the more professional and polished way of using lottery machines for doing live draws (e.g. the way 7days Performance, Rev Comps, Elite Competitions perform their live draws). While this is more so for entertainment purposes of the draws, it’s also because I don’t fully trust these random number generators to be truly random. A competition could also simply emulate a website quite easily that looks legitimate on the screen, and then just pull the numbers you want to pull in the order you want to pull to fix the draw (which may be a bit too technical for most competitions to perform, but it’s still possible).
However, as Click Competitions has lots and lots of instant win competitions, this means the majority of the draws or how they are performed is not exactly transparent and cannot be confirmed to be fully legitimate either.
With the above said, it does need to be mentioned that what Click Competitions actually does really well (despite pushing lots of instant win comps, more below); is that they have a dedicated section called “Entry Lists”.
This is accessible right from the main navigation, which is very nice. You can just view the PDFs or all previous draws including everyone’s ticket numbers and names… This is very nice for transparency and even though the process behind the draws is a mystery – it does give some extra reassurance that the draws are done properly. (And yes; I did enter a few of their competitions, and confirmed that all my ticket numbers were correct so this seems as legitimate as it can be).
On the flipside, this means they are in effect releasing the full names of each of their customers so… Not sure how GDPR-compliant this is or how good this is for the privacy of their customers. But I suppose it’s a trade-off that everyone can decide upon whether it’s worth it or not. (Similarly, Rev Comps also has lists of winners or entrants, and you are able to see the name of the person, or at least their ‘username’ on their website.)
Click Competitions operates as a prize competition, with a free postal entry which is quite similar to a lot of competitions.
The free postal entry is prominent and on same level on the product pages which is better than most competitions:
Although, as with many other competitions… According to their terms they do not acknowledge your free postal entries. Which is not great. Also, as most of their draws end within a couple of days, it’s very likely that your free postal entry won’t even make it in time to the draw – rendering this absolutely pointless for most of their live competitions.
However, as for the ‘skill’ part which is required for all prize competitions… This is pretty much as pointless as many other competitions – and the competition doesn’t really require any skill even if they claim so.
From their FAQs:
“Whilst this may be disappointing, you have to remember that this is a competition and we have deliberately made the question tough to comply with the law.
If you get the question wrong, you will not be entered into the draw so you will not have the chance to win the prize. You will not be entitled to a refund of your entry fees. If you want to, you can try again.”
Ah yes, the deliberately tough questions like this one:
Or how about this one?
And just as a reminder, according to the Gambling Commission’s guidelines: Multiple choice questions are NOT deemed acceptable to showcase the skill / judgment / knowledge.
“A prize competition is where the outcome is determined by the participants skill, judgement or knowledge.
The organisers of a prize competition must be able to show that the skill, knowledge or judgement required will:
- discourage people wishing to enter from doing so because it is too difficult
- prevent a proportion of those who enter from winning a prize
Multiple choice questions, or questions that allow a second chance if your first answer is wrong, rarely meet this criteria. ”
So, as ‘legal’ as most of the competitions… But that’s nothing new. BOTB’s spot the ball game is probably the only legal and compliant competition as far as the Gambling Commissions guidelines go. The others? Not so much.
Of course, whether a competition is lawful or not may not matter to you. And I’m not saying it necessarily should. I’m just here to point it out.
Finally, I suppose the silver-lining is that the question they ask is at least marginally more ‘compliant’ than what Rev Comps and Dream Car Giveaways do (as in, asking for the millionth time what is the capital of England).
Click Competitions has been running for 5 years now (or at least they were incorporated in 2020), and as they frequently post and properly showcase all ticket numbers and names from their draws (at least as of late, not always) – and also show pictures the winners of their competitions at least most of the time… I think it’s safe to say they do have a good track record.
As far as the prizes you can win from Click Competitions go, they are very decent. In addition to the odd random gadget or mid-range car, there always seems to be a ‘main prize’ similar to other competitions, that is valued at or around £100,000. And as far as the prizes themselves go, they can be very much life-changing depending on what you play for.
At the time of writing this section of the review there was a £100,000 cash prize available, but also another draw with £90,000 cash alternative available.
The odds of winning obviously depend on a number of things such as how many tickets were sold and how many are available… But as mentioned above in the previous sections, the information is presented in what I believe to be a dishonest manner so the odds are not as clear as they could be – or figuring out how many have entered isn’t as clear as it should be.
But if we make the assumption that all tickets get sold and just solely look at the number of tickets available; the odds appear to be pretty standard as far as these kind of competitions go.
As far as the value goes, Click Competitions draws appear to offer pretty good or ‘standard’ value at least when comparing to other competitions.
At the time of writing this review section, you are able to win £100,000 for £1 which is very decent. Additionally, they appear to be raising between 2-3x of the prize value in tickets sold which is pretty standard for most competitions that aren’t ‘too greedy’. That said, Click Competition does have draws ending every single day so even if they aren’t perhaps raising that much more money than the prizes are worth in total, they sure are making up for it in the sheer volume of the draws they have.
I cannot find any information about whether Click Competitions does donations to good causes or at least this is not promoted on their website the slightest. Therefore, it’s safe to say they don’t take part in any philanthropy.
So if this is an important factor to you, I would recommend something else like 7days Performance or Borders Competitions instead.
Since Click Competitions was making what seemed like the biggest song and dance about the new Voluntary Code of Conduct… For the Bonus Section I think it’s worth having a quick look how they were adhering to the code at the time when they were talking about it!
It may sound like I’m nitpicking with the below, but I don’t think that Click Competitions is fully compliant with these points that are included in the Code, although they were promoting the Code themselves. Which to me seems a bit… Hypocritical?
Which is in a way funny, as if they have been so close to drafting the guidelines… This means that they either know how they should be running the competition, and they knowingly don’t, or that they have at the very least acknowledged that they haven’t been following best practices – and should improve by the deadline which is May 2026.
This is how they promoted the ‘big news’ at the time:
Alright then! Let’s get to it. I’d like to focus on the three points as in bold below (which are directly copied from the Code of Practice that Click Competitions themselves promoted):
Note: I could point out more than three areas of the code easily that Click Competitions is not compliant with – but for the sake of my sanity and the sanity of the people who read this let’s just focus on the three.
1.9 Operators should ensure that an appropriate time period elapses between a prize draw opening and concluding with a view to encouraging responsible play.
1.10 Operators who offer instant win prize draws are expected to ensure compliance with, and equivalence between, the paid and free-entry routes as set out within clause 2.4. Alongside this, operators should ensure that they provide clear and transparent information to consumers as to how the free entry route works for such draws. Instant win prize draws should not form the majority of an operator’s total number of competitions at any given time.
Firstly, as each competition seems to end within a single day, a couple of days, or a week at the most on Click Competitions… It’s safe to say that they do not promote responsible play with how often their draws end. Unless, someone thinks having draws ending every day encourages responsible play? I sure as hell don’t think so.
I would also like to show how consistent Click Competitions is in driving urgency in their communications and irresponsible play with some examples. This consistency is very much visible throughout everything from their adverts, social posts, and how their website is set up.
Right, let’s get to the examples so you can see how well they ‘comply’ with the code of practice they are promoting themselves!
If you search for Click Competitions, it’s clear from their messaging even before you have reached their website that you can win “instantly”, “today”, and so on. Which is clearly designed to drive urgency and irresponsible play.
Moving on, to the next example: Which is the below advert I got served on Facebook. And once again everything from the communication focuses on creating urgency, and instant gratification which is something that will work really well on people with gambling-problems. Oh, how responsible!
Starting to get the point? Seeing the theme here yet? Well, fear not! I’m more than happy to hammer this point home in with further examples!
Below is a social post about a competition they had live on their website at the time they were promoting the fact that they’ve taken part in developing the Voluntary Code of Practice. Which, I would say is the best time to check as to what they are actually doing themselves if they are acting so high and mighty about it.
Just look at the wording and reflect on the actual Code of Practice which was to encourage responsible play, and to give sufficient time for the draws with quote “view to encourage responsible play”… Would you say the below complies with it?
Now, of course this makes sense from the business side of things if you have multiple competitions ending practically every day, that you as the business would promote the competitions in this fashion to make the most profit.
However, the point I’m trying to make painfully clear is that setting up a website full of Instant Win competitions that end soon and promoting them in this fashion DOES NOT PROMOTE RESPONSIBLE PLAY AS PER THE CODE OF PRACTICE THEY ARE PROMOTING THEMSELVES SO PROUDLY. Pardon the ‘virtual-shouting’.
Moving on, and using this competition they promoted as an example. If you were to visit Click Competition’s website at the time, you would see below. Meaning, that about 100% of the real estate on their home page goes to… You guessed it: Promoting an instant win competition!
Ok, what about if you were to click through to ‘Current Competitions’ to see what else they had on… As it may not be fair on them to begrudge a single competition being the most prominent on their home page…
And… Would you look at that! More Instant Win competitions!
Quite literally 7 of the first competitions you could see were instant win competitions, so you would have had to scroll down quite a lot to find a ‘normal draw’.
And look at the wording: “Prize every time” – “DRAW TODAY!” “Cash instants”… Ah yes, very much promoting responsible play here.
Therefore, I think it’s safe to say that while their business SHOULD NOT consist mostly of instant wins, it’s clear that it does because of how prominent they are on their website and in their adverts and messaging. Also, the way there is a competition ending every day and most competitions (if not all) end within a week – it’s clear they are just churning through lots of these and encouraging literally the kind of play THEY ARE NOT SUPPOSED TO ENCOURAGE.
Finally, the fact that a lot of these competitions you are able to see (instant win and otherwise) end either ‘today’ or within the next couple of days – the “equivalence between” the free entry method and the paid method doesn’t really work here as the draws will end sooner most of the time than you will be able to enter via the postal method. And as per their terms and conditions – it’s not like they acknowledge the entries.
Right, rant over.
Notes
Finding the information (that you could find) was pretty straightforward, as Click Competitions is a relatively decent competition in the grand scheme of things.
However, as they were making a massive song and dance about being such a great competition whilst not adhering to the Code of Practice set for the competitions themselves (which they supposedly helped draft together with the government)… I’m less impressed. Actually, I’m more so annoyed than less impressed (please see the Bonus Section above for more).
It’s like these competitions think that people are just so stupid, and they can say and do whatever they want for promotional purposes – without the need to see things through. “Oh look at us we are so responsible – whilst not being responsible”. Right.
I guess time will tell if the competitions change anything before the deadline of May 2026 comes around… But I wouldn’t hold my breath! As mentioned in my blog post about the whole Voluntary Code of Practice… I think it’s pretty pointless. After all, it is voluntary.
Finally, if the competitions that supposedly helped draft the code aren’t adhering to it themselves (which doesn’t matter I guess as it is VOLUNTARY)… What is the bleeping point? This is almost like having someone who hasn’t brushed their teeth or flossed in a couple of years setting the new guidelines for the British Dental Association! Bonkers.
Or as a better example yet, it’s like Flutter Entertainment (the world’s biggest betting company), being the biggest donor to Gamble Aware in the UK. Oh, sorry – this is actually the reality we are living in! This is is very much something that is actually against the best interests of the company, so one can guess whether Gamble Aware genuinely is able to make a real change for the better. I’m sure they are doing important work – but just maybe – the real cause for the issue of gambling is somewhere else and could be better solved by focusing on the actual cause?
I guess you can tell: I have very little faith that these ‘do good’ rules / schemes / charities manage to do anything else other than give a false sense of positivity around what in effect is gambling… And therefore in effect promote more of the thing they are supposedly fighting against. Sigh.
– T
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Frequently Asked Questions
Click Competitions is a legitimate competition, that comes with some issues (as they all do unfortunately). They focus excessively on churning profit from their Instant Win Competitions, which is very much against the Voluntary Code they were so eager to promote.
So, while everything seems to be pretty much in order from the point of view of the competition itself – there are better options available. I recommend checking out my Recommended Competitions so you can compare how certain things could be done better.
It is safe to say that someone does indeed win Click Competitions. They have an excessive amount of proof of this in various forms. Namely, the winners names, the draw results and the photographs of at least a good portion of the winners are published on their website.
The registered office of Click Competitions Limited is: Central House 20 ,Central Avenue, St Andrews Business Park, Norwich, United Kingdom, NR7 0HR
However, as this is just the address of an accountancy firm, and it’s not where you will find Click Competitions.
The address for their actual location is: Main Rd, North Burlingham, Norwich NR13 4TA
