Good Life Plus

Good Life Plus is operated by Good Life Plus PLC, which is publicly traded on Aquis with the ticker GDLF. The company used to go under the name SEMPER FORTIS ESPORTS LIMITED (and later PLC).

The website provides some information on the available prices and how Good Life Plus’ subscription works. But unfortunately, it looks like some of the information isn’t in presented a completely honest manner. Some of the information is only visible or clear after you have subscribed and logged in to your account, and some is presented in a misleading or at least a potentially confusing way.

As an example, in one part of the website where some of the membership benefits are listed together; they list the benefits from the standard subscription (list the cost which is £11.99), and the some benefits of the more expensive Platinum subscription (which costs £19.99), and some from the most expensive VIP one like the 2 Vue tickets (which costs £29.99). By looking at the section below, the implication could be that you can get everything listed for the £11.99 which is very misleading to say the least:

Another example is the fact that they claim you can “Cancel anytime” before you sign up. But in reality, you need to call them during certain hours in the week! And even if you manage to get through, you still need to listen to one of their salespeople convince you to stay, before you are actually allowed to cancel. Does that sound like ‘anytime’?

Only after you have an account and you have logged in to said account, you can find the information below about canceling ‘anytime’:

Here you can see the differences between memberships, which was surprisingly hard to find on their website:

The winners page on the website appears to only include a promoted selection of their top winners. Winners, that have received some of their better prizes, and ones that they have gotten professionally done photos and videos of. There is a ‘meet more winners’ section towards the bottom of the page, but this is also a very limited selection of chosen winners for promotional purposes only.

You are able to figure out some or rest of the winners from their YouTube channel and by trying to figure out who’s won and when… But this is not a great way to display the previous winners as you are required to just look at the draws themselves, and even if a draw pulls out a name of a customer… This is not proof that the winner is real or has received a prize.

Good Life Plus claims and appears to be using a third party website called randomdraws.co.uk to perform the draws. You are able to see that they are using the website during the live streams on YouTube, but there are two major sticking points that I could instantly tell.

Firstly, we cannot see the names of the entrants. All we are able to see in the videos, is that a file was uploaded, and the only name you will be able to see in the live draw is the name of the winner. In contrast, you are able to see the list of names and how the actual draw was done in 7days Performance’s Live Draws.

Secondly, and this is what I found out to be most bewildering: What they allow you to see differs from draw to draw! You are able to see the amount of entries or lines in the spreadsheets they’ve uploaded in some prizes… But not the amount of entries on other prizes?! It appears to be the case that with the main prizes that are worth more, you are not able to see the amount of entries.

I can only think of two reasons why this might be (and just to be clear this is just pure speculation without any proof)…

1. They want to hide the odds of winning the main prizes, as the odds may be considered too low to be attractive. But it does beg the question, why bother showing the amount of entries in some of the other draws at all? Is it by accident? Or by design?

2. Second reason that would make sense is that if the list has been manipulated. Remember, we are not allowed to even see the names, let alone the amount of entries! This means the list could be manipulated altogether. Maybe there is only one name? Or maybe there is a list of names that they’ve pre-selected to be eligible winners. Who knows!

Let’s have a look at some examples, taken from their YouTube channel.

First, a couple of smaller prizes: £400 and £800. In these live draws you are able to see that the list they uploaded to randomdraws.co.uk contains more than five million entries. Note: You can see this in the table labeled as ‘Entry Count’.

Followed up by two considerably higher-value prizes: A Mercedes C63 AMG and £25,000 in cash! Now… How many entries did these draws have? I sure as hell can’t tell! Why would you do one draw one way, and one the other, if you are using the same platform for both?!

Finally, to showcase how nonexistent the transparency of their business is, let’s take the following as an example. I saw a “Brian takes home £40,000!” video pop up after I already had written this review. And I thought to myself: That’s weird – I don’t recall seeing a £40k price anywhere at least in the last year or so when writing this review.

So, as I looked into this it was clear that it was not a cash prize, as the only mention to £40k is the promotional winner’s video alone:

And as it turns out, on the website it is mentioned that this is a cash alternative to a Ineos Grenadier… And on the video it’s showing the date 30/10/24 – so this must be a prize that was won not too long ago! Right!?

So naturally, I went to find their Grenadier draw. It was clear that they only have one Live Draw for a Grenadier – so surely this has to be one where Brian wins the draw? Right? Well, not quite. Firstly, if you look at their Ineos Grenadier draw… You will notice that once again you are not allowed to see the amount of entries.

Ok, but what about the winner: Brian? The winner’s name in this draw is “Geraint”, not Brian! And as this is the only live draw for a Grenadier that I can find… What the heck is going on here!?

There was actually one winner that I could match by looking at the draws, and this was a “Gerant” who won a C63 – but I’m just confused as to why is it so difficult to find the winners who have had their names drawn? And more importantly, why can’t I even find a video of the draw where this “Brian” supposedly won the Grenadier? Surely, it’d be in the competitions’ interest to show all of these winners that have won these big prizes – if they truly exist.

What makes things worse, what I found out was that in these older videos the “Live Draw” meant the presenter just opened an envelope and revealed a name, meaning the draw had already been done or the winner had been picked already before the so called “Live Draw”. This is incredibly concerning for obvious reasons!

I think it’s safe to say, that there are some obvious flaws in their process. So, to conclude this section; I’ll just leave a YouTube comment that I found on one of these YouTube video that had gone unanswered for over two years so far:

The competition is kind of set up as a ‘Free Draw’ as there is a postal route available, but as this is extremely hidden… This doesn’t seem like a very compliant way to run a draw in accordance with Gambling Commissions guidelines. Heck, their competition is probably not in any sort of compliance with most of the things that the ASA (The Advertising Standards Authority) or Trading Standards would even agree with.

There definitely is some kind of a track record that exists, but as the previous winners cannot be easily figured out and confirmed without extra work; the track record isn’t a very good one.

You can absolutely tell that they are a legitimate business that is a legal entity and established, and as it’s traded publicly they should be responsible to their shareholders… But as to the track record how they are run and how competitions are processed and prizes awarded… It’s extremely hard to tell!