Elite Competitions

Introduction
Elite Competitions is arguably one of the most recognisable competitions in the UK, that gives out great prizes from homes and cars, to bigger cash jackpots as of late.
Key Information
- URL: elitecompetitions.co.uk
- Organiser: Hydro Solutions Fylde LTD
- Type: Competitions & Prize Draws
- Prizes: Cash, Cars, Houses, Other Prizes
Review Summary
Elite Competitions is one of the leading competition sites in the UK. They currently have the best prizes you can win from similar competitions (at least at the time of writing the review), and the overall cost of entry is relatively low for the kind of prizes you are able to win.
However, the actual odds in relation to how much money they are raising and how much they are giving out aren’t the best when compared to other competitions like 7days Performance or Rev Comps.
Additionally, they seem to have a bit of a history with ASA on misleading customers and not giving out the full prizes and extending deadlines… Which is very worrying to say the least.
Also, they don’t seem to have a history of partaking in much philanthropy, and how to cancel your subscription is slightly hidden (as are the odds of each competition, or amount of tickets bought).
In my Real Score framework Elite Competitions gets 6.0 out of 10.0 – which effectively means that I can’t recommend the competition – even if the prizes are very appealing.
Based on the calculated Real Score, I cannot recommend the competition.
- Great life-changing prizes available
- Live Draws are performed on YouTube with lottery machines
- You are able to 'save' by taking advantage of their frequent offers, upsells, and subscriptions
- Much more polished and elaborate website compared to most competitors
- Cancelling your subscription quite hidden under the Account section (rather than the Subscription section)
- Figuring out odds isn't as transparent as some competitions
- Slightly bizarre terms and conditions
- Multiple complaints and rulings upheld by ASA against the competition exist
If you wish to learn more about how I’ve calculated the Real Score for Elite Competitions, please see the below sections!
Real Score
Most of the information of the business is visible and can be found, although the actual name of the business is hidden in the terms. Maybe this is because the real company name doesn’t sound as ‘sexy’ or roll of the tongue like Elite Competitions does, but regardless of the reason, the competition is owned and run by Hydro Solutions Fylde Ltd (a wild guess being, that the limited company originally wasn’t used for this purpose hence the name – plumbing related?).
Even though the majority of the information about the prizes and how everything works can be found quite easily… The information about the amount of available tickets is only shown as a percentage on the main page(s), but also if you were to select a specific competition. And I am not a big fan of this, as it doesn’t give the full picture of your potential odds of winning.
As an example, their main draw for 1 million just says “51% sold” … But what does that mean?

If you scroll down to the text that includes all the terms of the competition, you are able to see that it’s out of a total of 9,999,999 tickets. For transparency, I would prefer to see the actual amount of tickets available and sold. At the time of writing this review, I visited 7days Performance‘s website (as they have set the standard for transparency), and for comparison you are able to see instantly how many tickets are sold, and out of how many:
The ‘Winner’s Podium’ on Elite Competition’s website is one of the more polished ones that I have seen. You are able to easily browse previous winners, and all of the Live Draws are also linked to their YouTube page so you are able to actually see how the draw was performed. Very nice.
That being said, the winners of the Instant Wins cannot be checked here (but you are able to at least see the winning ticket numbers on your own account for the draws you have entered).

Much like with 7days Performance and Rev Comps, Elite Competitions uses lottery machines for their live draws.
I am personally a big fan of these styles of draws, as it is extremely unlikely for you to be able to fix the results of the draw (as long as you are able to clearly see that each tumbler has all the numbers, etc.). Additionally, it’ll make the whole draw a bit more entertaining as well!

The exception of course (as with many other competitions) is, the Instant Wins – where you are unable to gain much insight to how the ticket numbers were allocated and who won.
Although this process looks now quite polished and they appear to be giving out the prices out on time, it doesn’t look like this was always the case… Which makes you wonder.
Much like with other competitions, Elite Competitions runs as a ‘free prize draw’. This means that they should offer a free entry method to their competition.
In a way, it’s also refreshing to see that a competition isn’t trying to pretend to fall under the ‘skill-based’ competitions by asking silly questions (much like every other competition does currently, with the exception of BOTB and their spot the ball game that is genuinely skill-based as far as the legalities go).
The free entry method is highlighted enough to be noticeable, albeit not ‘on the same level’ as the real game is – which is a legal requirement as well.

However, once you click on the link you are taken to their terms and conditions page, which is just a lot of text and will be off-putting to most.
But in addition to this, the terms are somewhat… Interesting.
In addition to the usual terms that other competitions have, Elite Competitions stipulates that they must be sent open postcards with your details (which I’m sure is off-putting for people wanting to enter, albeit probably more practical for them).
But not only that, they reserve the right to disqualify entries (not just free entries) based on whether they feel like someone’s conduct has been contrary to the “spirit or the intention” of the competition? And also, if the entrant is “likely to post” something defamatory (as in, haven’t done the thing that will disqualify you for entering, but is likely to do it… Like an Orwellian thought-crime done by the Ghost of Christmas Past I guess?)
While this sounds very strange, the most logical explanation is that they’ve had some less-than-pleasant people to deal with – and they’ve included these kind of sentences in the terms as a way to tell such customers to go and… Well, do one.
But then again… This does give them vague rights to disqualify any entrant or winner… Which is a bit worrying. But realistically if someone were to do something dodgy, would they do it as blatantly as this? Doubt it.
Anyhoot, apart from the slightly weird terms that I pointed out – everything is pretty standard. And it does look like they should acknowledge your free entries by you being able to see them on your account, or by receiving an email. Although, in case the competitions are ‘sold out’, tough luck. (Unlike with 7days Performance‘s free entries where you get credit to use on other draws)

Elite Competitions and their improved website does provide a good track record of the winners, and they have been operating for a long time so there is indeed a track record of sorts.
Although, if we are talking generally of ‘track record’…. Having a track record with the ASA and their rulings isn’t exactly one that is favourable.
The above ruling that was held on 3 accounts was from 2020 against Elite Competitions, but it looks like there has been further complaints even in 2025… That have been ‘informally resolved’.

While it may be the case that people sometimes complain about seemingly ‘nothing’, and especially if these reports might be prompted by the competitors… I don’t think there’s any good reason to have that many complaints brought against you that have been upheld by the officials – unless there was something wrong.
As their current top prize is £1 million in cash…. There’s not much more to say that, other that’s as good as a prize can get from these kind of competition websites.
The odds appear to be very similar to other ‘top competitions’ in the UK. Which are decent, but as the amount of tickets sold or the total amount of tickets available is somewhat hidden, figuring out the odds isn’t as straightforward.
That being said, when I figured out the actual odds of the main prizes of the top UK competitions, Elite Competitions did score a bit lower on all fronts.
If we consider the main draw and how good value it is…. To be able to win £1 million for £0.29 seems like a pretty good deal to me!
And even though they are raising almost £3 million by selling the tickets for this (plus whatever they make from their ‘bonus ball’ upsell option, so probably in excess of 3 million); when you take into account the fact that they may not sell out on all the tickets and they have to pour lots in running advertising… It doesn’t seem as bad as the real lottery does for value and the prizes are definitely worth playing for.
Even if the chance of winning the £1 million is one in ten million, you need to keep in mind that if you compare it to the standard lottery the chance of winning is one in 45 million, and that the ticket prices are a lot more. So like-for-like, if you were to compare this to the lottery and the value of the competition, I’d ballpark Elite Competitions to be 50-100 times better value.
… With the above said however, Elite Competitions seems to be raising more money than the average competition – as found out by my comparison in an attempt to find out whether a competition is good ‘value’ or not. You can read my comparison here, where Elite Competitions always seemed to be a lot greedier than the other competitions.
There doesn’t seem to be any history of philanthropy performed by Elite Competitions (at least this isn’t clear from their website). So, if one of your main reasons is the good the competition does, then this one is probably not for you.
That being said, their ‘rolling jackpot’ does seem to have a charity jackpot attached to it, in which they will donate 1% of all sales to a charity of your choosing. However, it’s a bit weird that the total amount donated to charities or the individual donations aren’t available anywhere.

For the bonus I would like to focus on their subscription model.
Namely, what it offers and how easy it is to manage.
All of the subscription tiers offer tickets to their main jackpot draws which is the most important thing, and as you get decent increases in the amount of tickets you get when your tier increases. All of these seem pretty good value.
Additionally, subscriptions like these might be helpful for keeping your spend in check if you just use the subscription as your only entry method.

However, if you wish to cancel. This isn’t as clear as one would hope. If you log in and go to the ‘Subscription’ tab, there isn’t anything about cancelling. You can only upgrade your subscription here.

Eventually, I found the link under the ‘Account’ tab – at the very bottom:

Hiding the link to cancel or making it a bit inconvenient isn’t a new thing for companies offering subscriptions, but it’s one that I’d rather not see.
Notes
Writing this review was pretty straight-forward, as most information was easily available. Even though there were a handful of sticking points, these were pretty easy to point out as well due to being so glaringly obvious (as an example the poorly shown amount of tickets purchased / available in total).
With the above being said, and having heard a few things in the past about the competition that haven’t been overly positive… It was quite interesting to find out that there are actual ASA rulings against the business. So, while it all seems quite professional and they arguably have great prizes – it might be worth considering about what type of a business you want to support.
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Frequently Asked Questions
Elite Competitions is a legitimate competition (at least the Live Draws are), but as with many other competitions there are some questions and serious issues with the way things either are being run, or have been run in the past. I’d recommend reading the whole review in full before entering their competitions.
There are hundreds of winners that you can confirm on their website and YouTube channel, so it’s safe to say someone does indeed win Elite Competitions.
Elite Competitions are based in Bispham, Blackpool.
Elite Competitions (or the limited company that is trading as Elite Competitions), is mostly owned by Alexander Beckett (50-75% shareholder).
Annoyingly, if you want to cancel your subscription and you try to find this under the ‘Subscription’ tab under your account, you won’t be able to get anywhere. (Other than upgrade your subscription that is!)
You must choose the “Account” tab first, and then scroll to the bottom and where you will be able to find the link to cancelling your subscription:



