Introduction
Daymade is an online competition focusing on holidays, that differs from other competitions by allowing you to choose your numbers; and then win different chosen prizes based on the amount of numbers matched. Effectively, Daymade operates like a traditional lottery of sorts with an added gamification twist.
Key Information
- URL: daymade.co.uk
- Organiser: DAYMADE LTD
- Type: Competitions & Prize Draws
- Prizes: Cash, Other Prizes
Review Summary
At first glance, it looks like Daymade has a cool concept where you can win a great range of prizes. But once you actually pay attention to the different tiers, required amount of numbers to be matched and so on… Daymade is not much more than a glorified lottery that is operating without a gambling license – with a ‘cool and hip’ lifestyle and gamification twist.
Also, Daymade differs from other competitions in the way that they heavily encourage their ‘community’ to leave reviews, and generate content for them like video testimonials in exchange for incentives and points, which isn’t really above board or honest in my opinion as this greatly skews how the competition is perceived by new players.
As you are required to match a certain number of numbers (1 in 3.4 million chance) for the main prizes (and to have ‘boosted’ your tickets), it’s very obvious that Daymade rarely has to pay out any of the bigger prizes. This has been made obvious by the fact that they’ve only paid out a £100,000 jackpot out once, as there’s only proof of this happening once. If they’d do this more often, I’m sure they’d be promoting this.
Daymade scores 4.9 out of 10 in our Real Score. Which means that I would recommend that you avoid them at all costs. Despite the fact that Daymade scores relatively high on legality and track record, the rest of the areas of the business model leave just too much room for improvement.
If you wish to learn more about how I’ve calculated the Real Score for Daymade, please see the below sections!
Real Score
Daymade is operated by DAYMADE LTD, which was incorporated in 2019. All the basic information about the company and contact details can be found easily on the website.
Under ‘How it works’ you are able to find – well – how it works. But I’d point out that the majority wouldn’t be able to quickly tell or digest all the information, as there are a ridiculous number of tiers, boosts, tokens, and types of prizes making this confusing for new players.
There is a dedicated Winners Page on the website, but this doesn’t have any information about the draws, or the latest winners. There is a promotional video, and a few promotional pictures without any information that you are able to confirm.
In a way this makes sense when comparing to other competitions, as there aren’t necessarily any winners of decent prizes in each draw – as it’s down to luck and whether people are able to match their numbers. Rather than entering for a draw for a specific price.
Daymade does appear to be doing some live draws, but unlike other competitions they’re not on Facebook. Rather, they’re as reels on their Instagram page – which makes checking the draws and the dates and the exact numbers extremely frustrating.
Despite that, the live draw with the lottery machine appears to be above board.
However, as they have several other draws as well that do not have live draws, I had a quick look into those and how Daymade claims they do the random draws.
Like other companies, they use Random.org’s generator – but one thing that I do like about the way they use it is that they’ve actually got a public trail that goes back to 2022! Which is actually very nice and a lot more transparent than other companies that just claim to use Random.org for doing the draws. You are able to check the results here (and trust me, I did cross-check a few results and they did match).
Daymade is operating as a free draw with a paid entry method, meaning that you are not forced to answer any questions (though picking your own numbers arguably is more ‘difficult’ than some of the questions for the competitions have!), but instead Daymade offers a postal entry.
This is shown clearly before you enter, which is very nice (even though I don’t deem postal entry to be a valid form of a free entry, as it is always less convenient than playing the games online).
And if you look at the terms, they are actually one of the most generous and legitimate postal entry terms that I’ve seen so far! What pops out here specifically, is the fact that you’ll get an email confirmation about your entry – AND if you miss a draw you’ll be included in the next one.
So although you are forced to choose numbers and have very poor odds like in the standard lottery… At least they’ve made a good effort in staying compliant with the current Gambling Commission guidelines!
As Daymade has been running for a few years now, and as they provide a public ‘trail’ for the draws they’ve done: I’d say they’ve got a pretty decent track record! It does have to be noted that it’s a bit frustrating to try and find results or check how the live draws were performed, but as far as a track record goes: It’s a lot better than the average UK competition has.
If you have a look at the prizes, it appears as if there’s a great range of holidays, cash and other cool prizes available. However, as it’s not guaranteed that anyone will ever win any of the main prizes or the more valuable ones (let alone the ones worth less): All these ‘prizes’ are – are mere suggestions how you can spend X amount’s worth if you were to win one of the main prizes.
This kind of a model differs greatly from the other competitions like 7days Performance, where the competition actually has to purchase and give out the prize.
Finally, even though I absolutely loathe and hate the likes of National Lottery and Eurojackpot for the kind of absurdly low odds for absurdly stupid amount of money – at least their jackpots increase if (and when) no one wins them. With Daymade, the jackpots (that are rarely ever won) stay the same. So, even though they are acting like a lottery – they’re not being a very generous one.
Considering Daymade was incorporated in 2019, and that 5 months ago at the time of writing this review they had their “Biggest Winner Yet”… (Which was for one of the main prizes worth £100,000, please see the screenshot below). This can be translated as: They award one main prize approximately every half-a-decade? No matter what the odds are mathematically, that just doesn’t sound great at all when comparing to other competitions that give the same amount and more each week! (Using 7days Performance as an example (at the time of writing): Their main prize has a £260,000 cash alternative, and a guaranteed winner!)
I can’t stress the following enough… There is one massive difference between the odds in a lottery like this, and the majority of the other online competitions and draws: Someone will win the main prize in the draw in the other competitions regardless. Also, with other competitions you might be able to have even better odds than you might typically have, if you find a draw that has undersold on the tickets.
If I use 7days Performance as an example again (as it’s at the time of writing this my favourite competition ‘to beat’ by other competitions): I watched one of their live draws a while back where they had approximately 30% of tickets unsold… And even though there were a few hundred thousand of tickets that had been sold, they kept getting the unsold ticket numbers in the live draw and had to to the redraw live about 10 times! Now, had it been Daymade; nobody’d won anything… But as it was a competition where the price had to be won, they just had to keep on doing the draws until someone actually won. The point I want to hammer home is that literally every other type of competition where the prices are guaranteed are 100000 x times better in terms of odds. And sometimes if you manage to get in on a draw with undersold tickets – even better.
Right, back to the actual ‘odds’!
The odds of getting the exact 4+1 required for winning the top prizes is 1 in 3.4 million. While this is a lot better than the odds of getting 6 in the Lottery (1 in 45 million), the odds aren’t still great at all if you compare to other competitions that typically have 1 in 100,000 – 500,000 odds for the main prizes worth more. And if you take into account the fact that you’re playing for a prize worth up to £100,000 and you are limited in how you can use it (e.g. on home renovations or travel)… This isn’t great at all.
Daymade Odds:
What you are likely to win, is smaller prizes worth around £15-30 varying from vouchers, chocolates, all the way to shampoo. This is if you are lucky-ish. More likely than not you’ll be ‘winning’ their tokens, that aren’t necessarily worth much more than another go at the lottery or a chance to take part in a smaller draw. So if you are wondering how can they have “thousands of winners every week” as touted on their website – that’s how.
As an example, if you match one number you will ‘win’ a token – and if you match one number 20 times you can trade these tokens for a £10 treat. That is, if you have subscribed on one of their plans for 20 weeks and managed to match a number every single week. Doesn’t sound like these tokens are worth much. While they can be used for extra entries to draws, these draws still have poor odds. I’d say the chance to win chances to not win… Doesn’t sound like really winning anything.
So while they have thousands of ‘winners’ each week; I’d say they have thousands of winners each week who seemingly win ‘bugger all’!
I think Daymade is very poor value for what you are able to win. As you are required to match certain numbers, and the cost of these entries are relatively high when compared to other competitions on this website… I see very little value here for anyone wishing to win a nice prize that could be life-changing.
I’d recommend looking at the recommended competitions instead for better value alternatives.
Daymade’s philanthropy efforts focus on planting trees. Which is a common way for companies to do the ‘bare minimum’ or take part in greenwashing efforts. However, they appear to have planted a respectable amount of 2.8 million trees (now in excess of 3.1M – April 2025).
I’m not able to comment on how much they’ve actually spent with Veritree as I haven’t used them before or I’m not sure how legitimate Veritree is – but I can see that they are also linking to their Ecologi profile, and with 2240 trees planted at the time of writing this I can tell you that they’ve spend £1344 on tree planting with Ecologi as they are £0.60 a pop)
However, the below is very misleading as they are talking about the overall efforts of Veritree… When in reality they have only donated to a part of this.
To conclude: While I do applaud the fact that they are doing something, with the fact that they’re promoting travel and planting trees and slight misrepresentation of overall stats… The effort is only half-applaudable.
I suppose this is still better than nothing!
For the bonus point I’d like to focus on the fact that Daymade is actively using gamification and incentivisation to drive more reviews, content, new player referrals and more through their website and most notably their ‘Leaderboard’ that is accessible after you have logged in to their website.
What is the Leaderboard? Excellent question! The best way to describe the Daymade Leaderboard is as a mini-ponzi-scheme-thingy-McBob that is cleverly designed so that people who have addictive gambling tendencies do the promoting of the company for them for free – for a chance to win a £15 prize with a lot of effort (and an entry to the monthly draw with a prize worth £150)!
Below you can see how you are able to collect the points. The biggest payouts come from referrals, testimonials and reviews.
And how many points have the people on the leaderboard managed to collect? At the time of taking the screenshots for this review the top player have managed to get well over 20,000 points… Which is a crazy amount! The time and effort required to get that amount of points is insane, and most definitely not worth the guaranteed £15 prize.
At the time of writing this review; to be able to get on the Leaderboard (TOP100 score), you would need to have more than 6000 of their points.
Notes
Initially Daymade seemed like a pretty fun-looking and decent competition… But as with many other competitions reviewed on this website: The more I looked into what was actually going on, the more I got disappointed by the competition. Or in Daymade’s case; I believe the right word to use would be lottery – not competition.
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Frequently Asked Questions
Daymade is legitimate in the sense that they appear to be a real business and give out prizes that people win. However, if you read the review in full you’ll understand why it probably isn’t the best idea to enter or subscribe to Daymade.
If you wish to cancel yoru subscription – you need to first click on your “User Icon” on the top right, followed by “My Account”, followed by “Manage subscription”.
Then, at the very bottom of this page, you’ll be able to find what you’re looking for. Albeit slightly hidden in a greyed out colour too. Please pay some extra attention to what you need to click on, as they’ve cleverly made the colours of the cancellation buttons white and the buttons for staying bright orange – so it’s very confusing for the person who’s wanting to cancel.
The Collectors Club Competitions
